According to reports, this extremely luxurious sunglasses only produced 1,200 pairs. Each pair of glasses is coded at the frame near the temple to ensure the order of the limited edition products. In addition, a leather mirror case is also available for sale to prevent scratching. And Limited Edition Ray Ban Sunglasses Sale said that people who see this pair of glasses will like their appearance. What’s more, they wear this pair of glasses will be more aware of the chic.
Founded in 1937, Ray Ban originally provided special glasses for the US Air Force pilots. Originally used plastic frames to make models, and later changed to metal frames. It is more practical and has become a fashionista, especially rock lovers. It has launched a variety of pilot glasses of different materials and colors in recent years. Therefore, the official website and the world’s top retail stores are out of stock.
Resonance is a social media advertising company specializing in digital interpersonal relationships and is headquartered in Shanghai. In this article, Resonance will review the Ray-Ban ‘Never Hide’ advertising campaign before and after. How the brand works with a large number of artists to significantly increase the participation of core audiences in the Chinese social media network. As a global brand communication platform, ‘Never Hide’ has launched a series of advertising campaigns that advocate independence, innovation and true spirit since its inception in 2007.
Limited Edition Ray Ban Sunglasses Sale
The challenge of Limited Edition Ray Ban Sunglasses Sale is: how to give the audience the same attention. There are 8 different products under a brand slogan. Each of the eight products targets young audiences, each representing a life attitude and life experience. Ray-Ban needs to inject fresh blood into the essence of the personality advocated by ‘Never Hide’. It can continue to attract core consumers and attract new audiences. The Strategy of Ray-Ban ‘Never Hide’, born to me’s promotion plan focuses on the popularity and volume of the Lago brand on the Chinese social media platform, encourages consumers to participate in the event, and understands 8 different models under the eight material themes from steel to velvet product.
To promote the event, Limited Edition Ray Ban Sunglasses Sale created custom apps on Weibo and WeChat, encouraging users to share their ‘Never Hide’ declaration and make a real voice on social media.
Cheap Ray Ban Scuderia Ferrari Collection collaborates with eight celebrities and digital influencers to create an inspiring declaration for each material theme, reaching out to relevant audiences in music, art, fashion, film, travel, and through key opinion leaders.